Education
Buying a Diamond – Information & Guide
When buying a diamond, there are four characteristics to understand that will help you . They are known as the Four C’s: Colour, Carat Weight, Clarity and Cut. It is the combination of these factors that determine the value of a diamond.
- Colour: Most gem diamonds seen alone appear white, but most have a hint of colour, mainly yellow. Diamonds with no trace of colour at all are extremely rare and the closer they are to no colour, the more rare and valuable they will be.
- Carat Weight: A diamond’s weight is the simplest of its characteristics to measure and from the earliest times it was used to calculate a diamond’s value. Diamond weight is measured in carats, and each carat is divided into 100 points. A carat is equal to one-fifth of a gram.
- Clarity: Most diamonds contain tiny natural marks, known as inclusions, which make each stone unique. The fewer and smaller the inclusions, the more valuable a diamond will be. Clarity is effective in determining a diamonds value but is second only to cut.
- Cut/make: Cut determines a diamond’s proportions that enhance its ability to refract light as fire and brilliance. A poor cut results in a dull diamond. The ratio of parameters of height to depth and table size to width calls the tune of a diamonds proportions.
CLARITY CUT Diamonds: This is our premiere range which we import direct from the overseas diamond cutters. Highly skilled and experienced craftsmen fashion one of the finest diamonds available guaranteeing you a spectacular balance of brilliance, sparkle and fire.
What is the CLARITY CUT Diamond?
A creation made possible with one of the most perfect cuts of all, the extra-ordinary super ideal cut, that gives birth to the Heart’s and Arrows pattern. Refer to our Hearts and Arrows page.
- Do all ‘ideal’ cut diamonds have the Hearts and Arrows? No!
- Do all the Hearts and Arrows pattern diamonds come with the ideal cut? No!
So what is an ideal cut?
It is the display of refracted light in the best possible balance of brilliance.
How is this achieved?
The facets are placed with geometrical precision creating the maximum brilliance, causing the prism effect to separate the white light into the spectra of the rainbow.
What do these differences demonstrate?
The increased percentage of light return.
A standard ideal cut gives out an average 80%. Our Clarity Cut diamond enriches the sparkle with a light return of close to 100%
To gain this optimum reflection and refraction of light, the cutter must sacrifice expensive material and lose a significant percentage of costly rough stone to yield a smaller diamond of superior workmanship and rich beauty. Whereas it takes an hour to polish a standard cut, the Ideal Cut can take up to 4 days. As a result of the complexity of the cut the diamonds exhibit a complete Hearts and Arrows.
Clarity Cut diamonds add value to your jewellery. The genuine Clarity diamond pattern is extremely rare and difficult to find.







